Driscollโs Blogging Event & Pebble Beach Food & Wine 2013
Updated May 12, 2020

Last week we traveled to Monterey, California to attend a blogging event with our favorite berry company, Driscollโs.
Driscollโs mission is to: โcontinually delight our Berry Consumers through alignment with our Customers and Berry Growers.โ All of Driscollโs efforts revolve around providing a delightful eating experience with every single Driscoll berry. They focus on flavor, color, texture, shape, and aroma. Driscollโs berries are definitely delightful to eat, but the entire company is delightful.
Driscollโs is a family-owned and operated company. Driscollโs premium berries are grown by independent farmers and sold under the Driscollโs brand. Every single employee we talked to was passionate about their job, work, and about berries.
We spent a day touring Driscollโs. We started at the nursery where every Driscollโs berry begins life. It was neat to see the tiny little seedlings. The seedlings are grown in a germ-free environment. When they are ready, they are planted in the nursery fields.
When the plants are ready, mowers cut the foilage from the plants and the plants are dug up by the roots. The plants are trimmed and stored at a cooler facility until planting time. Lots of raspberry plants!
After the nursery, we visited the strawberry fields. Everywhere I looked I saw strawberry plants. What a glorious site! Strawberry fields forever!
Driscollโs provided us with fun boots to walk through the fields! Love the black and white!
I have never seen such beautiful strawberries in my life! Dr. Phil (a.k.a. Dr. Strawberry) took us on a tour of the fields. I was super impressed by his knowledge, experience, and passion for strawberries.
He let us pick some strawberries. I was like a kid at the candy store! I love strawberries! Isnโt that berry perfect? All of Driscollโs berries are!
I wanted to save my perfect strawberry forever, but temptation gave in. I had to take a bite! I am so glad I did because my strawberry really was perfect! Ripe, juicy, sweet-berry perfection!
We also got to taste test a few varieties of berries. We all had different favorites, but we all loved them all!
We were spoiled with a delicious lunch on the patio and of course my favorite part was the berry dessert! Berrylicious!
After lunch, we visited the blackberry and raspberry fields. The berries werenโt ripe, so it was a little torturous to hear Marco talk about the berries, but the plants were still pretty:)
And Driscollโs did bring along some berries for us to snack on while we walked through the fields. Gorgeous raspberries!
All of Driscollโs berries have names. The berries really are part of the family!
When the berries are ripe, the berries are handpicked and packed in the field. The Driscollโs berries you eat are only touched one time before you touch them. Picked, packed, and cooled until they are ready to be shipped! So neat!
I brought some berries back to Caleb and as soon as he saw them, he attacked. He loves Driscollโs berries. He canโt say berry yet, so he calls them Bโs! He was yelling-B! B! B!
The next day, we attended the Pebble Beach Food & Wine Event. Driscollโs sponsored the event so there were beautiful berries everywhere!
I loved the Driscollโs booth! Look at all of those berries! Such a fun display!
A group shot with some of the bloggers that attended the event! We never got a full group shot, sad! I guess we were all too busy eating berries! It was such a fun group! Yay for berry friends! We definitely felt the berry love:)
The berry cups were super cute! I had oneโฆor two, or three:)
The Pebble Beach Food &Wine Event was obviously filled with wine and good food! Of course, I found the sweets:) I loved the salted caramel macarons from Tout Sweet. So good!
Jacques Torres had a chocolate table set up and you better believe I stopped by! Chocolate heaven!
I also attended a cooking demo with Danny Meyer and Carmen Quagliata.
It was a gorgeous day in Pebble Beach! We walked down to the golf course to walk off some calories and to enjoy the sunshine and ocean breeze!
Meet my new BFF, Tess, The Blender Girl! Love her!
Thanks Driscollโs for an amazing event! We had a fabulous time from start to finish!
Driscollโs vision is: โto become the worldโs berry company, enriching the lives of everyone we touch.โย You are our berry company and we have been inspired, enriched, and delighted! Thank you for everything!
Visit Driscollโs website for more information about the worldโs finest berries! You can also follow Driscollโs on Facebook, Twitter, and Instagram!
Disclosure: Driscollโs invited us to attend the event and paid for our trip, but our opinions are our own.ย























Iโm very conscious that strawberries are ranked very high on the list of pesticide-laden foods. Did you hear anyone talk about organic farming???
Yes! Driscollโs has organic berries. You can read more about them here: http://www.driscolls.com/berries/organic-berries
Dam, I live near there, why canโt I know about these events, I love Driscolls Berries! It looks like you had a great time!! Thanks for sharing!
Wow those photos look DIVINE! We even get Driscollโs berries in both Oz and the UK, had no idea how big they were!
Glad you get Driscollโs berries where you are! They are the best!
What a fun trip! Love Driscollโs!
Wow, I would have been in heaven. My two favorite things, strawberries and chocolate!
So jealous! Those strawberries look so good!! Oh I want to bite one right of the screen!! What a cool trip!
What a VIBRANT trip โ the colors are so gorgeous! Guess thatโs what happens when you have such beautiful subjects (the food, location AND the people) to work with! ๐
Looks like such a fun event. Love fresh berries too.
Looks like a fun time for you. Unfortunately, Driscollโs utopian vision of perfect strawberries is a myth. I am so tired of buying strawberries (including Driscollโs) and being disappointed by woody fruit with almost no sweetness to the taste. I long for tender sweet berries.
Sorry you havenโt had a good strawberry in awhile. Every Driscollโs berry I tasted was divine!
I just bought some Driscollโs strawberries last weekend and they were divine!
Your photos are so pretty, but that berry is a just little TOO perfect for me.
We could live on Driscollโs berries here, so good! Nothing beats picking them and eating them right off the plant. What a great weekend!
What an amazing trip! We love Driscollโs berries. They are the best! Thanks for sharing!
Barbara, I sell almost exclusively Driscollโs at the store I work at and have found they can waver in quality depending on variety and production origin. We just came back to US production and my favorite variety of strawberry (no clue what it is but I know the look of it) and they have been delicious. There is one strawberry variety I always find more bland and underripe and one I find always overripe by time it gets to us. The strawberry varieties from overseas during the winter also tend to leave me less satisfied much of the time.
That being said I do adore Driscollโs berries, as they are way more consistent than the other brands we carry when demand is high and orders hard to fill. Their raspberries are seldom disatisfying. We get rave reviews from all our guests about them, especially in winter when they taste like summer. Of course no berry tastes as good as the one fresh picked. And I prefer to let mine come to room temp before eating.
I would have loved to get to roam the Driscollโs farms and play with berries. Suck lucky people you are, lol.
The berries are best at room temperature-good point! Sometimes it is hard to wait though:) I am glad you enjoy Driscollโs berries! We sure do!
Mmm YUM! I am lucky enough to live in the Bay Area and have access to Driscollโs berries pretty much year-round. I love them, and have never had a bad/flavorless batch in the 7 years weโve been in this area. Itโs nice to know more about the company and it makes me even happier to support them! But now all of your pictures made me hungryโฆI foresee a lunch run to the store for Driscollโs berries!
You are lucky you live so close to Driscollโs. Their berries are the BEST!
Thankyou for the lovely shout out Maria. LOVE that photo of us. What a fantastic weekend. I still have a cheek ache from smiling. Such fun timesโฆ Meeting you was the highlight of the trip! Canโt wait to see you L.A and then in Austin for BlogHer Food. I need my Maria Fix! Love xxx
It was a fantastic weekend! I miss you already! Canโt wait until we can meet up again! xx
Looks like a blast!! I love the way Driscollโs seem to be the only berry that doesnโt turn mushy after a few days in the fridge. My kids can eat them by the package too!
Caleb hogs all of the berries in our family. I better start keeping a hidden stash for me:)
I buy Driscollโs at Sams and love them.
Oh my! Seems like it was so much fun to go down thereโฆand gorgeous! (Did you miss our Wasatch Mtns?) And what fun treats to have with all the berries! Caleb is just too cute!
Now Iโm dreaming of strawberries!!! Yum!!
Love Driscollsโฆ..from my own home townโฆwell I am from Santa Cruz, so not very far. Reading your blog on this event was making miss home and of course strawberries.
What a great post! I would have loved to go to the Pebble Beach Food & Wine event (I live in SF, so it was so close), but couldnโt quite get away. Alas, the life running a start-up! I also really enjoyed getting the inside scoop on Driscoll. I buy their berries every single week, so it was great to know they have such a wonderful philosophy and team! Of course there is nothing quite like the strawberries I grew up with, from our garden, but theyโre still tasty! Thanks for sharing your adventures!
This is the second time youโve posted about my home town. I drive by the Driscoll berry fields, every morning, as I commute from the Salinas Valley to Pacific Grove (where I work). Itโs quite an event at the PBFW, isnโt it? Who knows, I mightโve walked right past yโall and didnโt spot you. There were so many people!
A trip to California sounds so nice, especially if it involves Driscollโs berries. Theyโre my favorite. I had no idea they are only touched once. Interesting and quite cool!
Wow Maria! Love that top you were wearing!! so pretty (and youre always commenting on how you have nothing to wear lol) Strawberries and whip cream are my fav! btw do you own thishttp://www.williams-sonoma.com/products/isi-gourmet-whip-plus/?pkey=e%7Cwhip%2Bcream%7C2%7Cbest%7C0%7C1%7C24%7C%7C1&cm_src=PRODUCTSEARCH||NoFacet-_-NoFacet-_-NoMerchRules-_-
I love Driscollโs strawberries! This looks like so much fun :).
I just read through a lawsuit against Driscollโs alleging that they call their workers โindependent contractorsโ even though Driscollโs owns the land and the berries, and the workers make less than minimum wage. These berries are exclusive in the organic and nonorganic section of my grocery store. Did you have any contact/conversations with any of the farm workers? I hate to boycott them since there is no alternative, but I canโt stand companies who fail to pay their workers minimum wage.
Hi Jenni-thank you for your question. I shared it with Driscollโs and following is their response. โDriscollโs does not own land but rather we partner with independent farmers around the world. We recognize that farm workers are an essential part of the nationโs food production system and we require that all of the independent farms who grow for Driscollโs abide by the letter and spirit of all applicable laws governing working conditions. Driscollโs farmers consistently earn high scores on food safety, worker and environmental welfare audits. Should you have any additional questions please contact Driscollโs directly at 1-800-871-3333 or email consumerreply@driscolls.comโ. I hope that helps!
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